Facebook Threatens Google's Online Advertising Revenue

Facebook Threatens Google's Online Advertising Revenue

Facebook Threatens Google's Online Advertising Revenue
Facebook is slowly trailed Google in online ad impressions revenue. Google still earns about one-third of online ad market in 2014 is worth 140 billion USD. While the Facebook market share doubled in the past two years to around eight percent.

Google's revenue from advertising in the mobile segment, the longest-serving a few years later a little decreased to 44.6 percent, while revenue from advertising diranah global Facebook has reached about 20 percent. The Facebook market share in 2012 just 5.9 percent, so his Ascension is considered to be very impressive.
Facebook has all it takes to deliver targeted advertising based on your browsing history and its use in large part because the login feature of their activities as well as social dijejaring social. So Facebook is certainly the most fierce competitor to Google.

Cathie Boyle from eMarketer reveals, with Facebook login, they can keep track of all the people with a variety of devices and understand their behavior. Now the company is letting advertisers make use of that information so that they are not just advertising on Facebook and it is instrumental in the fight against Google.

The same is done by Google, because of its social login features are also quite popular especially on phones that run Android where users must sign in to your Google account to his.

Google and Facebook are certainly not the only company that uses this technique. Twitter and other services can monitor the activity of their users for marketing purposes which translates as coffers dollars for them.(fahrur)